Awards & Recognition Here Are All the Shorty Social Good Finalists for 2018, Highlighting the Best in Cause Marketing India's #PowerlessQueen campaign nominated in 7 categoriesBy Amy Corr|October 17, 2018 The Powerless Queen campaign created a version of chess with the most powerful piece hobbled to represent women's restricted potential in India.Via Akshata Monga on YouTubeShare By Amy Corr|October 17, 2018 Share The third annual Shorty Social Good Awards, which put a spotlight on recent cause marketing campaigns, today announced the finalists for this year’s awards show, taking place Nov. 15 in New York City. One campaign that’s positioned to do well in the awards is #PowerlessQueen, nominated in seven categories. The initiative for nonprofit Project Nanhi Kali created a variation on the game of chess, invented in India, to highlight the estimated 20 million girls denied education in India each year. The Queen is normally the most powerful piece on a chess board, and in this version, players were challenged to play and attempt to win and game with a #PowerlessQueen that couldn’t move. “It’s apparent from this year’s entries that brands are getting bolder by taking stands on issues, especially in gender equality, race, politics and the environment,” said Gregory Galant, Shorty Awards co-founder and CEO of MuckRack. “This year, we added 20 new categories, including Video Series and Documentary Short,” he said. “Brands are recognizing the power of video and how it can effectively be used to tell a story. Social Good is more relevant than ever, and consumers continue to respond to authentic brands that have a strong voice.” There was a tie between Environment and Sustainability and Social Movement Campaign for the category with the most entries. Other popular categories included Gender Equality, Integrated Campaign and Video Series. Sports, Emergency Relief, and Government and Politics saw a substantial increase in entries this year. Here are all of the 2018 Shorty Social Good Awards finalists, divided by category: Best Integrated Campaign #EyesOnChechnya: HRC Confronts Donald Trump and Vladimir Putin in Helsinki With Massive Projection #MoreRoleModels Can’t Judge A Book Coverage Coalition Empowering our generation of low income women of color to take control of their reproductive rights How We Heal, A CaringBridge Series Best Mobile Campaign Ad Council’s Buzzed Driving Prevention: Know Your Warning Signs Airbus IFLYA380 app Beautycounter Uses Digital Advocacy To Drive Women to Vote HARMAN and the 1,000 Dreams Fund Expand Partnership to Inspire Future Female Leaders in STEAM OkCupid & Planned Parenthood’s #IStandWithPP Profile Badge Spotlight on Hunger Best Multi-Platform Campaign #BeMyNeighbor Campaign – Because a little kindness makes a world of difference. #PowerlessQueen Cant Judge A Book Make-A-Wish® “Wishes Take Muscle” Campaign National Geographic: The Moment Rest In Power: The Trayvon Martin Story Best On a Shoestring Campaign @DailyGunDeaths #PowerlessQueen Bowie City for David Bowie is Curing a Fatal Disease in Children: Saving Carter Direct Relief Responds on Messenger Price on Our Lives Best Pro Bono Campaign #AskFirst Price on Our Lives Pure Imagination Project Suburban Horror Story Teachers Have Better Work Stories Zombie Studio Best Social Movement Campaign #BeMyNeighbor Campaign – Because a little kindness makes a world of difference. #GetOnTop: A Campaign to Promote Women’s Sexual Health #GivingTuesday: One Day to Make a World of Difference #MoreRoleModels MTV’s ‘Enough’ Anti Gun-Violence Campaign Price on Our Lives Best in Animal & Wildlife Barred from Love: Mobilizing a Movement to Stop Puppy Mills Dawn Celebrates 40 Years of Helping Save Wildlife with #DawnWildlife40 Going #PurpleForThePlanet with Sambazon Kung Fu Pangolin Project C.A.T. (Conserving Acres For Tigers) Wahl Dirty Dogs Best in Civic Engagement “Just Like Scott Pruitt” Real Estate Ad @DailyGunDeaths Comics Uniting Nations Inequality Media: Spreading Truth & Empowering Action Serving Up Some Good: Citi Global Community Day & Tastemade theSkimm: No Excuses. Vote Best work for Developing Nations Giving Nonprofits Free Access To Skills-Building Courses & Communities Where It Matters Most Best in Diversity and Inclusion “Project Upgrade” Season 1 7-Second Resumes SEEN Teachers Have Better Work Stories The Disability Collection Universal Love Best in Education #Romanovs100: 4,000 photos. 4 social networks. 1 family. 1968.DIGITAL / Future History 1968 Camino al Exito (Path to Success) Getty Unshuttered LIFEWTR – #BringArtBackToSchools The Astronaut Reality Helmet Two Bit Circus Foundation Reignites the Classroom with #STEAMCarnivals Best in Emergency Relief Denny’s Mobile Relief Diner Dispatches from the Field Good360 Brings Hope and Relief to Texas After Hurricane Harvey Home Runs for Hurricane Recovery iHeartMedia Disaster Relief Response Unidos por Los Nuestros (United for Each Other) Best in Environment & Sustainability Help Delhi Breathe It’s not me, it’s you: #CleanSeas break-up PSA Reinventing Sustainable Impact – one HP Original Ink Cartridge at a time Save The Food – Phase Two TD High Line Honey Woobi Play Best in Gender Equality A White Dress Doesn’t Cover the Rape #Undress522 NowThis x Paramount Network: WikiWomen Edit-A-Thon Smirnoff Equalizer The Other Sanders Visa “Money Is Changing” Zathu: Propelling a rising generation to forge a more equal Malawi Best in Human Rights Red Wednesday: Shining a Light on the Injustice of Persecution Stop Acid Sale – An initiative to open eyes and hearts towards Acid attack survivors. Best in Immigration and Refugees #CAisMyHome #DearCanada HRC’s Fight to Protect LGBTQ Immigrants Something Like Home: A Duolingo Documentary The Migration Continues We are the Dream Best in LGBTQ+ Benefit Cosmetics Celebrates LGBTQ+ Prom in Los Angeles BuzzFeed’s Queer Prom Grindr Launches HIV Testing Reminders to Help Users Get Tested Regularly L’Oréal USA: Signs of Pride Love, Simon Universal Love Best in Medical Research A Party with Purpose World Polio Day Best in Poverty & Hunger Burn a Calorie. Feed a Child. Feeding America – Summer Hunger National Youth Day United Way’s Everyone In: Ending Homelessness Across L.A. County USANA True Health Foundation Day of Giving Food Pak We Are City Harvest Best in Public Health Mental Health is Health Prescribed to Death Pure Imagination Project Saved By The Scan See Now: Campaign To End Avoidable Blindness Twinkle Twinkle Little Dick Best in Racial Equality 2018 AMC Networks Black History Month PSA Campaign Consumer Reports & ProPublica Investigation into Discriminatory Auto Insurance Practices Best in Social Justice Bad Hombre Can’t Judge A Book Getty Unshuttered Man Enough P&G Love Over Bias Susan Bro: Making Heather Heyer’s Death Count Best in Veteran & Service Support A Poppy Worn, A Hero Honored Good Media Group/CW Valor Campaign Husband and Wife Graduate “Together” 5,000 Miles Apart Stories From the Road: Human Hug Project Veterans Day CSR Best in Youth & Family Breaking the silence on child sexual abuse Feeding America – Summer Hunger HRC Mobilizes to Protect Youth from the Dangerous Practice of So-Called “Conversion Therapy” Life’s Good: Experience Happiness Price on Our Lives US Open Art Courts x Chase Best in Auto #RandomActsOfHelpfulness Give Way to a Movement Building on Greatness: Mercedes-Benz USA Drives Visibility for Local Heroes Ford Motor Company Revitalizes Michigan Central Station #ForDetroit Ladies Day Best in Business to Business #Whydon’tyou Best Consumer Brand Bare Republic: SPF Should Protect You and the Environment Dove Men+Care Champions Paternity Leave For All Dads This Father’s Day Make-A-Wish® – The Transformative Power of Wishes Best in Energy Emissionality: Redefining Corporate Renewable Energy Purchasing From Our Hands to Yours Best in Entertainment #BeMyNeighbor Campaign – Because a little kindness makes a world of difference. 21CF Impact Week Connor’s Cure: Fighting Pediatric Cancer SEEN The Last O.G. S1 Social Good The Power Is Yours! Stream to Save the Planet Best in Fashion, Beauty and Luxury Paula’s Choice: The Good Fight Turning Food Into Zero Waste Beauty Best in Financial Services #WeDoGood: Building a movement for social good Can’t Judge A Book Citi’s “That Giving Feeling” Campaign for No Kid Hungry Discovering the Power of Humanity with Citi Helping Small Businesses Launch and Grow Visa “Money Is Changing” Best in Food and Beverage Danone North America Achieves Certification as the World’s Largest B Corp™ Diageo’s “Decisions: Party’s Over” Virtual Reality Experience Going #PurpleForThePlanet with Sambazon LIFEWTR – Inspiration Drops M&M’S Red Nose Day 2018 One Million Acts of Good Best in Government and Politics “Just Like Scott Pruitt” Real Estate Ad Bad Hombre HRC MOBILIZES #NOMOORE CAMPAIGN IN THE ALABAMA SENATE RACE IN MAJOR WIN FOR EQUALITY NYC Says #MeToo and Combats Sexual Harassment On the Road, Off the Phone One Boston Day Best in Health and Fitness F*ck w/out Fear Fractured Truth Facebook Campaign Know Your Girls Pure Imagination Project Raising Awareness of Premature Births through Shareable Content (wearing tiny, cute costumes!) Unsuay Best in Hospitality and Travel #ThankYouBurger Spotlight on Hunger Stories From the Road: Human Hug Project We Love You, Caribbean Best in Live Events 2018 VH1 TRAILBLAZER HONORS A Party with Purpose As Much As I Can Social Good Summit 2017 Suburban Horror Story World Polio Day Best in News and Media #BlandDig (#GetInvolved) #Romanovs100: 4,000 photos. 4 social networks. 1 family. CBS News: the Uplift Columbia Global Reports NowThis — the no. 1 social news publisher in the world Open Future Best Non-Government Organization #AskFirst #PowerlessQueen Business or Exploitation? MusEffect, 501c3 Igniting Social Conversations through Dance and Film Price on Our Lives Pure Imagination Project Best in Retail and E-Commerce #BlackFridayBreakup Creating Ever-Improving Experiences for Everyone Jen Gotch Wants You To Feel Better Paula’s Choice: The Good Fight Retail Revival: Investing in the revitalization of small business Turning Food Into Zero Waste Beauty Best in Sports #SpreadRespect: Inclusion of LGBT Student-Athletes in College Sports Hockey’s Declaration of Principles SheIS x USTA Embrace All Touchdowns Against Cancer US Open Art Courts x Chase Vote & Giveback: SEC Highlight of the Year Vote Best in Technology C0D3RS Home Runs for Hurricane Recovery Internet Society RestaurantHER Siemens Business to Society Best in Television Kitten Bowl V My Last Days Season 2 ONE STRANGE ROCK Series Creates 14,000 New Plants The Dodo’s “Dodo Heroes” on Animal Planet The Naked Truth: Undocumented on Campus The Scully Effect: Celebrating The X-Files’ enduring character Dana Scully and the scientific phenom Best use of a Blog CHAIN OF COMMAND Series Uses Tumblr Blog to Engage and Support Veterans RestaurantHER Best use of Facebook Enhancing the Social Care Experience in the Caregiving Community In The Know Conservation by AOL In The Know Innovation by AOL Smithsonian Earth Facebook Page The Case Foundation Be Fearless Watch Show The Dodo: the most-loved publisher on Facebook Best use of Instagram AARP Bold Ladies Citi’s “That Giving Feeling” Campaign for No Kid Hungry Instagram @ThisFreeLife | The FDA’s First Ever LGBT Tobacco Prevention Effort RestaurantHER Seize the Awkward Women in Coffee Best use of Snapchat RestaurantHER Twinkle Twinkle Little Dick Best use of Twitter @DailyGunDeaths #excuseme #PowerlessQueen Cant Judge A Book Spotlight on Hunger Twitter @FreshEmpire | The FDA’s First Ever Hip Hop Tobacco Prevention Effort Best use of YouTube Seize the Awkward The Cat Rap You Make Winter Warm YouTube Creators for Change Best in Artificial Intelligence Democratizing Artificial Intelligence myRightBird Quiz & Website WeCounterHate Best use of Call to Action #PowerlessQueen 9 Countries A Paws-itive Change: Guide Dogs fetches a 200% increase in puppy sponsorships Citi’s “That Giving Feeling” Campaign for No Kid Hungry Patagonia Action Works Price on Our Lives Best Contest or Promotion AARP’s Declare a Day Giveaway Design-a-Gown Contest Every Girl’s A Super Girl Lessons In Flawless | This Free Life’s Interactive Digital Experience Natural Light College Loans Program USA TODAY gives a voice to local change agents. Best Data Visualization @DailyGunDeaths RestaurantHER Smirnoff Equalizer THE TRADE + College Students Destigmatize Drug Addiction Visualizing Geopolitical Conflict Best use of a Hashtag #excuseme #NoMoreLimits | Menstrual Hygiene Day India 2018 #PowerlessQueen Home Runs for Hurricane Recovery Oath’s The Great Build OkCupid & Planned Parenthood’s #IStandWithPP Profile Badge Best use of Humor “Just Like Scott Pruitt” Real Estate Ad Don’t let others decide for you The Cat Rap The UK Film Release of The Death of Stalin Twinkle Twinkle Little Dick Unsuay Best use of Live Streaming Video US Open Art Courts x Chase Best use of Music & Dance “Raised For Incarceration” #NoMoreLimits | Menstrual Hygiene Day India 2018 Can’t Judge A Book Dancers Against Cancer PSA The Cure, Empowering the Battle Against Cancer You Make Winter Warm Best Organic Promotion #justiceprevailed Spotlight on Hunger Public Service Announcement “Rad Dads” Save The Food – Phase Two Saved By The Scan Seize the Awkward The Bail Project Uber Moms Best Real Time Response H-E-B and Hurricane Harvey NowThis Parkland Coverage Price on Our Lives Red Stripe to the Rescue SheIS x USTA Embrace All Side with Love Best use of Storytelling Getty Unshuttered La Fuerza de Creer (The Power of Believing) P&G + MBIB “THE TALK” — Creating a National Movement to End “The Talk” The Arrow Quintum The Other Side of Ramadan Zombie Studio Best use of User Generated Content #MatzahChallenge Coverage Coalition Fresh Look: An Interactive Web Experience from Fresh Empire Life is Good | #ThisIsOptimism LIFEWTR #ArtByAWoman The Chubbies 2018 Man Model Search Best use of Video Anti-Hate Campaign Can’t Judge A Book In The Know Conservation by AOL LIFEWTR – #BringArtBackToSchools Pure Imagination Project YouTube Creators for Change Best Business to Business Partnership The Disability Collection THIS IS HOME Film Screenings Support Refugee Businesses Best Business-NGO Partnership #AskFirst Creating an Unlikely Water Hero Drivers of Change Engineering a Shorter Walk to Water Ghetto Film School Give a Spit About Cancer Best Corporate-Community Partnership #ThankYouBurger Country Cares for St. Jude Radiothon Situation Project Spotlight on Hunger US Open Art Courts x Chase Voya’s Invest in Something Special Best Influencer & Celebrity Partnership #PowerlessQueen Citi’s “That Giving Feeling” Campaign for No Kid Hungry Emilia Clarke Takes You Behind the Scenes of Game of Thrones to Support Royal College of Nursing Inbal Amirav – It Rarely Stops – Domestic Violence Public Service Announcement One Million Acts of Good Seize the Awkward Best Media Partnership #BlandDig (#GetInvolved) It’s More Than Just a Meal Jane Walker Pequeños y Valiosos: An Early Literacy Initiative of Univision & Too Small to Fail Smirnoff Equalizer The Disability Collection Best use of 360 Video Life With Elephants Suburban Horror Story The Curse of Palm Oil Best use of Augmented Reality Partnering With a 17 Year Old Fashion Designer: How Will Gen-Z React To AR? She Will Be-Codella Best use of Comedy AFHU’s Bubbe videos Cook with Bryan Cranston & Aaron Paul in the Breaking Bad RV Emilia Clarke Takes You Behind the Scenes of Game of Thrones to Support Royal College of Nursing Illogical The Cat Rap The Rich Want to Keep You Dumb Best Documentary Short A Wish For Clean Water Can’t Judge A Book How We Heal, A CaringBridge Series One Girl’s Future In the Skies Stop Blaming MSG for your Headaches Through Our Eyes: Life in Puerto Rico after Hurricane Maria Best Video Series “My Y Story.” Video Content Series C0D3RS Getty Unshuttered PwC + HuffPo Video Series RestaurantHER The Dodo’s “Comeback Kids: Animal Edition” Best in Virtual Reality “My Africa” Authentically Us: Voices From the Transgender Community Diageo’s “Decisions: Party’s Over” Virtual Reality Experience The Astronaut Reality Helmet Adweek Adweek