Awards & RecognitionHere Are All the Shorty Social Good Finalists for 2018, Highlighting the Best in Cause MarketingIndia's #PowerlessQueen campaign nominated in 7 categoriesBy Amy Corr|October 17, 2018 The Powerless Queen campaign created a version of chess with the most powerful piece hobbled to represent women's restricted potential in India.Via Akshata Monga on YouTubeShareBy Amy Corr|October 17, 2018 ShareThe third annual Shorty Social Good Awards, which put a spotlight on recent cause marketing campaigns, today announced the finalists for this year’s awards show, taking place Nov. 15 in New York City.One campaign that’s positioned to do well in the awards is #PowerlessQueen, nominated in seven categories. The initiative for nonprofit Project Nanhi Kali created a variation on the game of chess, invented in India, to highlight the estimated 20 million girls denied education in India each year.The Queen is normally the most powerful piece on a chess board, and in this version, players were challenged to play and attempt to win and game with a #PowerlessQueen that couldn’t move.“It’s apparent from this year’s entries that brands are getting bolder by taking stands on issues, especially in gender equality, race, politics and the environment,” said Gregory Galant, Shorty Awards co-founder and CEO of MuckRack.“This year, we added 20 new categories, including Video Series and Documentary Short,” he said. “Brands are recognizing the power of video and how it can effectively be used to tell a story. Social Good is more relevant than ever, and consumers continue to respond to authentic brands that have a strong voice.”There was a tie between Environment and Sustainability and Social Movement Campaign for the category with the most entries. Other popular categories included Gender Equality, Integrated Campaign and Video Series.Sports, Emergency Relief, and Government and Politics saw a substantial increase in entries this year.Here are all of the 2018 Shorty Social Good Awards finalists, divided by category:Best Integrated Campaign#EyesOnChechnya: HRC Confronts Donald Trump and Vladimir Putin in Helsinki With Massive Projection#MoreRoleModelsCan’t Judge A BookCoverage CoalitionEmpowering our generation of low income women of color to take control of their reproductive rightsHow We Heal, A CaringBridge SeriesBest Mobile CampaignAd Council’s Buzzed Driving Prevention: Know Your Warning SignsAirbus IFLYA380 appBeautycounter Uses Digital Advocacy To Drive Women to VoteHARMAN and the 1,000 Dreams Fund Expand Partnership to Inspire Future Female Leaders in STEAMOkCupid & Planned Parenthood’s #IStandWithPP Profile BadgeSpotlight on HungerBest Multi-Platform Campaign#BeMyNeighbor Campaign – Because a little kindness makes a world of difference.#PowerlessQueenCant Judge A BookMake-A-Wish® “Wishes Take Muscle” CampaignNational Geographic: The MomentRest In Power: The Trayvon Martin StoryBest On a Shoestring Campaign@DailyGunDeaths#PowerlessQueenBowie City for David Bowie isCuring a Fatal Disease in Children: Saving CarterDirect Relief Responds on MessengerPrice on Our LivesBest Pro Bono Campaign#AskFirstPrice on Our LivesPure Imagination ProjectSuburban Horror StoryTeachers Have Better Work StoriesZombie StudioBest Social Movement Campaign#BeMyNeighbor Campaign – Because a little kindness makes a world of difference.#GetOnTop: A Campaign to Promote Women’s Sexual Health#GivingTuesday: One Day to Make a World of Difference#MoreRoleModelsMTV’s ‘Enough’ Anti Gun-Violence CampaignPrice on Our LivesBest in Animal & WildlifeBarred from Love: Mobilizing a Movement to Stop Puppy MillsDawn Celebrates 40 Years of Helping Save Wildlife with #DawnWildlife40Going #PurpleForThePlanet with SambazonKung Fu PangolinProject C.A.T. (Conserving Acres For Tigers)Wahl Dirty DogsBest in Civic Engagement“Just Like Scott Pruitt” Real Estate Ad@DailyGunDeathsComics Uniting NationsInequality Media: Spreading Truth & Empowering ActionServing Up Some Good: Citi Global Community Day & TastemadetheSkimm: No Excuses. VoteBest work for Developing NationsGiving Nonprofits Free Access To Skills-Building Courses & Communities Where It Matters MostBest in Diversity and Inclusion“Project Upgrade” Season 17-Second ResumesSEENTeachers Have Better Work StoriesThe Disability CollectionUniversal LoveBest in Education#Romanovs100: 4,000 photos. 4 social networks. 1 family.1968.DIGITAL / Future History 1968Camino al Exito (Path to Success)Getty UnshutteredLIFEWTR – #BringArtBackToSchoolsThe Astronaut Reality HelmetTwo Bit Circus Foundation Reignites the Classroom with #STEAMCarnivalsBest in Emergency ReliefDenny’s Mobile Relief DinerDispatches from the FieldGood360 Brings Hope and Relief to Texas After Hurricane HarveyHome Runs for Hurricane RecoveryiHeartMedia Disaster Relief ResponseUnidos por Los Nuestros (United for Each Other)Best in Environment & SustainabilityHelp Delhi BreatheIt’s not me, it’s you: #CleanSeas break-up PSAReinventing Sustainable Impact – one HP Original Ink Cartridge at a timeSave The Food – Phase TwoTD High Line HoneyWoobi PlayBest in Gender EqualityA White Dress Doesn’t Cover the Rape #Undress522NowThis x Paramount Network: WikiWomen Edit-A-ThonSmirnoff EqualizerThe Other SandersVisa “Money Is Changing”Zathu: Propelling a rising generation to forge a more equal MalawiBest in Human RightsRed Wednesday: Shining a Light on the Injustice of PersecutionStop Acid Sale – An initiative to open eyes and hearts towards Acid attack survivors.Best in Immigration and Refugees#CAisMyHome#DearCanadaHRC’s Fight to Protect LGBTQ ImmigrantsSomething Like Home: A Duolingo DocumentaryThe Migration ContinuesWe are the DreamBest in LGBTQ+Benefit Cosmetics Celebrates LGBTQ+ Prom in Los AngelesBuzzFeed’s Queer PromGrindr Launches HIV Testing Reminders to Help Users Get Tested RegularlyL’Oréal USA: Signs of PrideLove, SimonUniversal LoveBest in Medical ResearchA Party with PurposeWorld Polio DayBest in Poverty & HungerBurn a Calorie. Feed a Child.Feeding America – Summer HungerNational Youth DayUnited Way’s Everyone In: Ending Homelessness Across L.A. CountyUSANA True Health Foundation Day of Giving Food PakWe Are City HarvestBest in Public HealthMental Health is HealthPrescribed to DeathPure Imagination ProjectSaved By The ScanSee Now: Campaign To End Avoidable BlindnessTwinkle Twinkle Little DickBest in Racial Equality2018 AMC Networks Black History Month PSA CampaignConsumer Reports & ProPublica Investigation into Discriminatory Auto Insurance PracticesBest in Social JusticeBad HombreCan’t Judge A BookGetty UnshutteredMan EnoughP&G Love Over BiasSusan Bro: Making Heather Heyer’s Death CountBest in Veteran & Service SupportA Poppy Worn, A Hero HonoredGood Media Group/CW Valor CampaignHusband and Wife Graduate “Together” 5,000 Miles ApartStories From the Road: Human Hug ProjectVeterans Day CSRBest in Youth & FamilyBreaking the silence on child sexual abuseFeeding America – Summer HungerHRC Mobilizes to Protect Youth from the Dangerous Practice of So-Called “Conversion Therapy”Life’s Good: Experience HappinessPrice on Our LivesUS Open Art Courts x ChaseBest in Auto#RandomActsOfHelpfulness Give Way to a MovementBuilding on Greatness: Mercedes-Benz USA Drives Visibility for Local HeroesFord Motor Company Revitalizes Michigan Central Station #ForDetroitLadies DayBest in Business to Business#Whydon’tyouBest Consumer BrandBare Republic: SPF Should Protect You and the EnvironmentDove Men+Care Champions Paternity Leave For All Dads This Father’s DayMake-A-Wish® – The Transformative Power of WishesBest in EnergyEmissionality: Redefining Corporate Renewable Energy PurchasingFrom Our Hands to YoursBest in Entertainment#BeMyNeighbor Campaign – Because a little kindness makes a world of difference.21CF Impact WeekConnor’s Cure: Fighting Pediatric CancerSEENThe Last O.G. S1 Social GoodThe Power Is Yours! Stream to Save the PlanetBest in Fashion, Beauty and LuxuryPaula’s Choice: The Good FightTurning Food Into Zero Waste BeautyBest in Financial Services#WeDoGood: Building a movement for social goodCan’t Judge A BookCiti’s “That Giving Feeling” Campaign for No Kid HungryDiscovering the Power of Humanity with CitiHelping Small Businesses Launch and GrowVisa “Money Is Changing”Best in Food and BeverageDanone North America Achieves Certification as the World’s Largest B Corp™Diageo’s “Decisions: Party’s Over” Virtual Reality ExperienceGoing #PurpleForThePlanet with SambazonLIFEWTR – Inspiration DropsM&M’S Red Nose Day 2018One Million Acts of GoodBest in Government and Politics“Just Like Scott Pruitt” Real Estate AdBad HombreHRC MOBILIZES #NOMOORE CAMPAIGN IN THE ALABAMA SENATE RACE IN MAJOR WIN FOR EQUALITYNYC Says #MeToo and Combats Sexual HarassmentOn the Road, Off the PhoneOne Boston DayBest in Health and FitnessF*ck w/out FearFractured Truth Facebook CampaignKnow Your GirlsPure Imagination ProjectRaising Awareness of Premature Births through Shareable Content (wearing tiny, cute costumes!)UnsuayBest in Hospitality and Travel#ThankYouBurgerSpotlight on HungerStories From the Road: Human Hug ProjectWe Love You, CaribbeanBest in Live Events2018 VH1 TRAILBLAZER HONORSA Party with PurposeAs Much As I CanSocial Good Summit 2017Suburban Horror StoryWorld Polio DayBest in News and Media#BlandDig (#GetInvolved)#Romanovs100: 4,000 photos. 4 social networks. 1 family.CBS News: the UpliftColumbia Global ReportsNowThis — the no. 1 social news publisher in the worldOpen FutureBest Non-Government Organization#AskFirst#PowerlessQueenBusiness or Exploitation?MusEffect, 501c3 Igniting Social Conversations through Dance and FilmPrice on Our LivesPure Imagination ProjectBest in Retail and E-Commerce#BlackFridayBreakupCreating Ever-Improving Experiences for EveryoneJen Gotch Wants You To Feel BetterPaula’s Choice: The Good FightRetail Revival: Investing in the revitalization of small businessTurning Food Into Zero Waste BeautyBest in Sports#SpreadRespect: Inclusion of LGBT Student-Athletes in College SportsHockey’s Declaration of PrinciplesSheIS x USTA Embrace AllTouchdowns Against CancerUS Open Art Courts x ChaseVote & Giveback: SEC Highlight of the Year VoteBest in TechnologyC0D3RSHome Runs for Hurricane RecoveryInternet SocietyRestaurantHERSiemens Business to SocietyBest in TelevisionKitten Bowl VMy Last Days Season 2ONE STRANGE ROCK Series Creates 14,000 New PlantsThe Dodo’s “Dodo Heroes” on Animal PlanetThe Naked Truth: Undocumented on CampusThe Scully Effect: Celebrating The X-Files’ enduring character Dana Scully and the scientific phenomBest use of a BlogCHAIN OF COMMAND Series Uses Tumblr Blog to Engage and Support VeteransRestaurantHERBest use of FacebookEnhancing the Social Care Experience in the Caregiving CommunityIn The Know Conservation by AOLIn The Know Innovation by AOLSmithsonian Earth Facebook PageThe Case Foundation Be Fearless Watch ShowThe Dodo: the most-loved publisher on FacebookBest use of InstagramAARP Bold LadiesCiti’s “That Giving Feeling” Campaign for No Kid HungryInstagram @ThisFreeLife | The FDA’s First Ever LGBT Tobacco Prevention EffortRestaurantHERSeize the AwkwardWomen in CoffeeBest use of SnapchatRestaurantHERTwinkle Twinkle Little DickBest use of Twitter@DailyGunDeaths#excuseme#PowerlessQueenCant Judge A BookSpotlight on HungerTwitter @FreshEmpire | The FDA’s First Ever Hip Hop Tobacco Prevention EffortBest use of YouTubeSeize the AwkwardThe Cat RapYou Make Winter WarmYouTube Creators for ChangeBest in Artificial IntelligenceDemocratizing Artificial IntelligencemyRightBird Quiz & WebsiteWeCounterHateBest use of Call to Action#PowerlessQueen9 CountriesA Paws-itive Change: Guide Dogs fetches a 200% increase in puppy sponsorshipsCiti’s “That Giving Feeling” Campaign for No Kid HungryPatagonia Action WorksPrice on Our LivesBest Contest or PromotionAARP’s Declare a Day GiveawayDesign-a-Gown ContestEvery Girl’s A Super GirlLessons In Flawless | This Free Life’s Interactive Digital ExperienceNatural Light College Loans ProgramUSA TODAY gives a voice to local change agents.Best Data Visualization@DailyGunDeathsRestaurantHERSmirnoff EqualizerTHE TRADE + College Students Destigmatize Drug AddictionVisualizing Geopolitical ConflictBest use of a Hashtag#excuseme#NoMoreLimits | Menstrual Hygiene Day India 2018#PowerlessQueenHome Runs for Hurricane RecoveryOath’s The Great BuildOkCupid & Planned Parenthood’s #IStandWithPP Profile BadgeBest use of Humor“Just Like Scott Pruitt” Real Estate AdDon’t let others decide for youThe Cat RapThe UK Film Release of The Death of StalinTwinkle Twinkle Little DickUnsuayBest use of Live Streaming VideoUS Open Art Courts x ChaseBest use of Music & Dance“Raised For Incarceration”#NoMoreLimits | Menstrual Hygiene Day India 2018Can’t Judge A BookDancers Against Cancer PSAThe Cure, Empowering the Battle Against CancerYou Make Winter WarmBest Organic Promotion#justiceprevailedSpotlight on HungerPublic Service Announcement“Rad Dads”Save The Food – Phase TwoSaved By The ScanSeize the AwkwardThe Bail ProjectUber MomsBest Real Time ResponseH-E-B and Hurricane HarveyNowThis Parkland CoveragePrice on Our LivesRed Stripe to the RescueSheIS x USTA Embrace AllSide with LoveBest use of StorytellingGetty UnshutteredLa Fuerza de Creer (The Power of Believing)P&G + MBIB “THE TALK” — Creating a National Movement to End “The Talk”The Arrow QuintumThe Other Side of RamadanZombie StudioBest use of User Generated Content#MatzahChallengeCoverage CoalitionFresh Look: An Interactive Web Experience from Fresh EmpireLife is Good | #ThisIsOptimismLIFEWTR #ArtByAWomanThe Chubbies 2018 Man Model SearchBest use of VideoAnti-Hate CampaignCan’t Judge A BookIn The Know Conservation by AOLLIFEWTR – #BringArtBackToSchoolsPure Imagination ProjectYouTube Creators for ChangeBest Business to Business PartnershipThe Disability CollectionTHIS IS HOME Film Screenings Support Refugee BusinessesBest Business-NGO Partnership#AskFirstCreating an Unlikely Water HeroDrivers of ChangeEngineering a Shorter Walk to WaterGhetto Film SchoolGive a Spit About CancerBest Corporate-Community Partnership#ThankYouBurgerCountry Cares for St. Jude RadiothonSituation ProjectSpotlight on HungerUS Open Art Courts x ChaseVoya’s Invest in Something SpecialBest Influencer & Celebrity Partnership#PowerlessQueenCiti’s “That Giving Feeling” Campaign for No Kid HungryEmilia Clarke Takes You Behind the Scenes of Game of Thrones to Support Royal College of NursingInbal Amirav – It Rarely Stops – Domestic Violence Public Service AnnouncementOne Million Acts of GoodSeize the AwkwardBest Media Partnership#BlandDig (#GetInvolved)It’s More Than Just a MealJane WalkerPequeños y Valiosos: An Early Literacy Initiative of Univision & Too Small to FailSmirnoff EqualizerThe Disability CollectionBest use of 360 VideoLife With ElephantsSuburban Horror StoryThe Curse of Palm OilBest use of Augmented RealityPartnering With a 17 Year Old Fashion Designer: How Will Gen-Z React To AR?She Will Be-CodellaBest use of ComedyAFHU’s Bubbe videosCook with Bryan Cranston & Aaron Paul in the Breaking Bad RVEmilia Clarke Takes You Behind the Scenes of Game of Thrones to Support Royal College of NursingIllogicalThe Cat RapThe Rich Want to Keep You DumbBest Documentary ShortA Wish For Clean WaterCan’t Judge A BookHow We Heal, A CaringBridge SeriesOne Girl’s Future In the SkiesStop Blaming MSG for your HeadachesThrough Our Eyes: Life in Puerto Rico after Hurricane MariaBest Video Series“My Y Story.” Video Content SeriesC0D3RSGetty UnshutteredPwC + HuffPo Video SeriesRestaurantHERThe Dodo’s “Comeback Kids: Animal Edition”Best in Virtual Reality“My Africa”Authentically Us: Voices From the Transgender CommunityDiageo’s “Decisions: Party’s Over” Virtual Reality ExperienceThe Astronaut Reality Helmet Adweek Adweek