Budweiser Highlights Disaster Relief Efforts, Real Employees in 60-Second Super Bowl Spot

Beer brand stops production to send water cans


Over the last 30 years, Budweiser has donated 79 million cans of water to disaster relief. Last year alone, Budweiser donated three million cans of water to disaster relief for people in need in Texas, Florida, Puerto Rico and California. That relief program is the focus of the beer brand’s 60-second Super Bowl spot, from creative agency David Miami.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.