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Over the last 30 years, Budweiser has donated 79 million cans of water to disaster relief. Last year alone, Budweiser donated three million cans of water to disaster relief for people in need in Texas, Florida, Puerto Rico and California. That relief program is the focus of the beer brand’s 60-second Super Bowl spot, from creative agency David Miami.
“This year we wanted to use our Super Bowl time not only to entertain but also to bring a message that is really [about] purpose and to celebrate, of course, our incredible employees,” said Ricardo Marques, vp of marketing for Budweiser.