Here Are the Brands and Organizations That Won in the 11th Annual Shorty Awards

The ceremony will take place in New York May 5

International entries set a record this year Shorty Awards
Headshot of David Cohen

The winners in the brands and organizations categories for the 11th Annual Shorty Awards were unveiled Wednesday morning.

The ceremony will take place at the Playstation Theater in New York’s Times Square Sunday, May 5.

Gregory Galant, co-founder of the Shorty Awards and CEO of MuckRack, said in a statement, “We saw a big increase in the use of artificial intelligence, augmented reality and 360 video with this year’s entries. I think it will only continue to increase in popularity every year.”

He added, “A big portion of the winning entries featured long-form video (videos with a length of two minutes or more), and this tool is clearly resonating with audiences and continues to be a big trend. We saw some standout campaigns and work submitted by the travel and tourism sector. We noticed that brands and boards in travel and tourism are getting even more creative with the work they produce to help them attracting visitors.”

He also noted this year’s record number of international entries from countries including Iceland, Saint Lucia, Qatar, Uruguay, South Africa, the Czech Republic and the Philippines.

The winners in the brands and organizations categories were:

Best Integrated Campaign

“A Poppy Worn, A Hero Honored”

Best Mobile Campaign

Adidas Originals Deerupt

Best Multi-Platform Campaign

Girl Scouts of the USA: All Girl Scout PSA

Best Social Good Campaign

In Someone Else’s Shoes

Best Art Direction

Arby’s #MakeMySandwich: A Portrait of Social Success

Best Brand Identity

Girls Do Poop

Best Brand Redesign

The Kernel of Innovation

Best Graphics

Adobe D&D: The Terror of Undermountain

Best Images

#Romanovs100: 4,000 photos. 4 social networks. 1 family.

Best UX/UI


Best in Auto

Annie & Kathleen: A Beetle Story

Best in Beauty

Herbal Essences—”Common Scents”

Best in Business to Business

IBM Content Cantina

Best Consumer Brand


Best Cultural Institution

Royal Museums Greenwich’s Space LIVES

Best in Education

Breakthrough Taco Will Change Breakfast—and the World

Best in Entertainment

Netflix Queer Eye ‘Yass, Australia’

Best in Family and Parenting

Medela 22Victories

Best in Fashion

adidas Originals Deerupt

Best in Financial Services

Can’t Judge a Book

Best in Food and Beverage

Hershey & Epic Meal Time Crush the Munchies With Oh Henry! 4:25

Best in Games


Best in Government and Politics


Best in Health and Fitness

The World’s Most ‘Extra’ Tampon

Best in Home and Decor

Traveling Home: an Interactive and Entertaining Branded Series

Best in Insurance

Every Beat Matters

Best in Live Events

2018 MTV Video Music Awards

Best in News & Media

NowThis—the No. 1 Global News Brand on Social

Best in Non-Profit


Best in Pets and Animals

142nd Westminster Kennel Club Dog Show

Best in Publishing

The Times of India—Flirt With Your City

Best in Real Estate

Innovators Series

Best in Restaurants

Guac Is Not Extra

Best in Retail and E-Commerce

L.L. Bean Be an Outsider at Work

Best in Social Activism

Bulletproof words.

Best in Sports


Best in Television

truTV Awareness Month

Best in Travel and Tourism

WFH—Work from Hawaii

Best in Wine, Beer and Spirits

Captain Morgan #LiveLikeACaptain

Best Overall Facebook Presence

WWE on Facebook

Best Overall Instagram Presence

The #GoPro Community

Best Overall Snapchat Presence

Vertical Networks: Mobile Entertainment for the Social Native Audience

Best Overall Twitter Presence

Merriam-Webster: The Internet’s Favorite Dictionary

Best Overall YouTube Presence

Great Big Story

Best use of an Emerging Platform

We Do Our Own (Marketing) Stunts

Best use of Facebook

Chevy Trick-or-Treat

Best use of Facebook Messenger

Michael Kors: Facebook Messenger Chatbot (Michael Kors Concierge)

Best use of Instagram

National Geographic + Samsung: Captured #withGalaxy

Best use of Pinterest

Family Handyman’s DIY Approach to Building a Trusted Space on Pinterest David Cohen is editor of Adweek's Social Pro Daily.