Here Are the Brands and Organizations Finalists for the 11th Annual Shorty Awards

March 26, 2019

The 11th Annual Shorty Awards will be handed out in New York May 5, and the finalists for brands and organizations were revealed Tuesday.

Categories are adjusted every season, and the six new ones that were added this year were: Best Use of Localization; Best Use of Reddit; Best Use of IGTV; Best Use of Facebook Messenger; Best UX/UI (user experience/user interface); and Best Influencer and Celebrity TikTok Campaign.

Long-form videos (two minutes or more) and storytelling crashed the list of most entered categories this year. The top six were: Social Good Campaign; Integrated Campaign; Multiplatform Campaign; Long-Form Video; Branded Content; and Storytelling.

Categories that grew significantly in entry popularity included Long-Form Video, Storytelling and Comedy Video, with a spokesperson for The Shorty Awards saying, “More platforms like Facebook with Facebook Watch and Instagram with IGTV are investing in video and encouraging brands and influencers to take part in their use, whether through individual videos or full series.”

On the flip side, the popularity of Facebook Live entries plummeted, likely due to competition from YouTube, IGTV, Twitch and new addition LinkedIn Live.

Other trends that emerged in nominations for brands and organizations for the 11th Annual Shorty Awards included:

Video was the most prominent trend, both long-form and short-form, with comedy representing the most popular type of video.
Brands are looking to video to share the stories of their customers or “those who represent a mission or core value of the brand.”
Prominent themes in social good entries included: youth activism; diversity and inclusion; multicultural awareness; social justice; inspiring the next generation of voters; and empowerment.
Augmented reality is a key technology to watch.

Gregory Galant, co-founder of the Shorty Awards and CEO of MuckRack, said in a statement, “The entries this year were the most diverse yet. The judges from our academy were very excited. Long-Form Videos (anything two minutes or more qualifies) continue to grow in popularity. It was one our three most-entered categories this year, alongside Storytelling and Comedy Video. Storytelling plays an essential role in the way brands communicate with their audience. The audience becomes more engaged and invested in the brand.”

Shorty Awards

The 11th Annual Shorty Awards brands and organizations finalists are:

Every Beat Matters

Family Handyman’s DIY Approach to Building a Trusted Space on Pinterest

Draw Something SF

Best use of Weibo

#MyHawaiianStyle

Best use of WhatsApp

Best use of YouTube

2018 MTV Video Music Awards – Emoji Teases

Spencer Pratt Will Heal You

Best Influencer & Celebrity YouTube Campaign

HRC Launches Political Ads Aimed at Equality Voters in Swing States

Websites & Apps:

Best in Books & News Sites & Apps

Subway Reads

Best in Dating Sites & Apps

Ice-T Tries Coffee and Bagels for the First Time With Coffee Meets Bagel

RT 360

Best in Travel & Weather Sites & Apps

#DCmoments City Guides

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Editor’s Letter: It Takes More Creativity Than Ever for a Brand to Break Through

Burger King Built Ads From X-Rays of Customers Who Hurt Their Jaws Eating Whoppers

You Eat a Credit Card’s Worth of Plastic Each Week, Says This Unsettling WWF Campaign

American Express to Take Over New York With Its Pride Campaigns, Including a Performance From Lizzo

CBS Will Debut Almost All of Its Fall Shows, Including Evil, the Week of Sept. 23

JetBlue Debuts RuPaul’s Drag Race-Inspired Airplane in Pride Month Partnership

With Harrowing Portrayals of Kids in Cages, an Ad Agency Hopes to Reignite Outrage

Here Are the Brands and Organizations Finalists for the 11th Annual Shorty Awards

Entries grew significantly for Long-Form Video, Storytelling, Comedy Video

By Campaign:

By Design:

By Industry:

By Overall Presence:

Campaign By Platform:

Content and Media:

Influencer & Celebrity Brand Partnership:

Strategy & Engagement:

Video by Platform:

Video Content:

Websites & Apps:

EDITOR'S PICKS

Oatly Used Many Strategies to Succeed in the U.S., but a Marketing Department Wasn’t One of Them