The social network with users who would be most interested in a buy button is a social network that currently doesn’t offer one.
GlobalWebIndex found that 49 percent of Instagram users would be interested in using buy buttons.
The Facebook-owned photo- and video-sharing network was followed by Tumblr at 47 percent, Pinterest and Twitter at 44 percent apiece and Facebook at just 39 percent.
GWI said in an email to SocialTimes:
Despite this, there’s still some distance to cover before users of these networks are sold on the idea of “social commerce.” In all cases, active users are much more likely to undertake product research on these networks than they are to see appeal in using a “buy” button to complete a purchase. Tumblr’s very young users might be at the forefront here, but all of them still have work to do if they want this to become a mainstream proposition.
Also clear from these figures is just how valuable Instagram is to Facebook. As is so often the case, if Facebookers themselves are a little behind average, Instagrammers are at the very forefront. And for Mark Zuckerberg and Co., as long as people are engaging via one of its services, it doesn’t matter too much whether it’s Instagram or Facebook that leads the field.