Tweet-Commerce: Twitter Opens Up the Buy Button

Now, e-commerce sites such as Bigcommerce, Demandware, and Shopify will have access to the buy button Twitter, as well as Best Buy, Adidas and PacSun. These partnerships are powered by Stripe Relay.

Direct commerce is becoming more possible through social media, as Facebook, Pinterest and now Twitter have all at least tested a buy button. Twitter announced recently partnerships with several merchants, who can now use a buy button in tweets.

Now, e-commerce sites such as Bigcommerce, Demandware, and Shopify will have access to the buy button Twitter, as well as Best Buy, Adidas and PacSun. These partnerships are powered by Stripe Relay.

Nathan Hubbard, Twitter’s vp of commerce, wrote about the buy button in a blog post:

The goal for all our commerce initiatives on Twitter is simple: make it as easy as possible for businesses to connect directly with, and sell to, customers on Twitter.

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