Fore! Live PGA Tour Action Is Coming to Facebook Watch

Eight tournaments are included in the pact

PGA Tour Live Facebook

The PGA Tour teed up an agreement to bring live competition coverage from eight tournaments to Facebook Watch.

The coverage on the social network’s video platform will only be available in the U.S., and it will focus on two featured groups of golfers during the third and final rounds of tournaments starting with the Travelers Championship June 23 and 24.

The Facebook Watch coverage will begin at approximately 9 a.m. ET on Saturdays and Sundays and conclude at 1 p.m. ET, when Golf Channel begins its televised coverage.

After 1 p.m., PGA Tour Live Featured Holes coverage will stream globally on Facebook, on a non-exclusive basis. On-demand programming will be available via the social network, including tournament previews, round recaps and extended player highlights.

Other 2018 tournaments that are included in the pact are the Quicken Loans National, A Military Tribute at The Greenbrier, the John Deere Classic, the RBC Canadian Open, the World Golf Championships-Bridgestone Invitational, the Wyndham Championship and the Northern Trust.

This is not the first social livestreaming pact for the PGA Tour, as it reached an agreement with Twitter last September to bring more than 70 hours of live golf competition from 31 tournaments during its 2017-18 season to that social network, along with live 360-degree video coverage of select holes at top-tier events. David Cohen is editor of Adweek's Social Pro Daily.