Facebook’s Political Advertising Rules Are Coming to More Countries in 2019

Major elections are being held in India, Nigeria, Ukraine, the EU

Facebook’s goal is to have a global set of tools by the end of June gguy44/iStock

Facebook is bringing the political advertising rules and tools it introduced last year in the U.S. and the U.K. to several countries that are holding significant elections this year.

The social network will extend its election-related initiatives to India, Nigeria, Ukraine and the European Union.

Facebook told Paresh Dave of Reuters it is still crafting policies for other countries with major elections on tap in 2019, including Australia, Indonesia, Israel and the Philippines.

The company’s goal is to have a global set of tools by the end of June, and director of product management Rob Leathern and global politics and government outreach director Katie Harbath told Dave that its experiences over the next couple of months will help it to develop those tools.

Nigeria, which is holding a presidential election Feb. 16, is first up. Starting Wednesday, only advertisers located in Nigeria will be able to run electoral ads in the country.

The same rules will be applied in Ukraine next month. That country’s presidential election is set for March 31.

People in India will begin selecting their Parliament this spring, and Facebook will bring its Ad Archive—a searchable archive that provides information including an ad’s budget range, the number of people reached and other ads being run by that page—to the country next month.

And Facebook’s ad authorization and transparency features will be brought to the EU prior to its Parliament elections May 23 through 26.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.