Facebook’s Political Ad Policies Crossed the Pond and Arrived in the U.K.

The process is similar to what the social network introduced in the U.S. earlier this year

Facebook is extending several of the initiatives regarding political advertising that were recently introduced in the U.S. to the U.K.

Vice president of global public policy Richard Allan and director of product management Rob Leathern revealed in a Newsroom post that starting Tuesday, all advertisers seeking to run ads in the U.K. “that reference political figures, political parties, elections, legislation before Parliament and past referenda that are the subject of national debate” must verify their locations and identities, and those ads must include disclaimers indicating who paid for them.

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