Facebook’s two newest ad offering are aimed at helping movie studios fill up the seats at the local cinema.
The social network introduced movie reminder ads and movie showtime ads Wednesday, and they are now available to all film studios in the U.S. and U.K.
Movie reminder ads enable people who see News Feed ads for films to tap an “interested” button and receive reminders in their notifications when those films are released in theaters.
Clicking on the notification brings people to the detail page for the movie on Facebook, where they can research showtimes and purchase tickets.
For movies that are already in theaters, movie showtime ads enable Facebook users to click a “get showtimes” button and go directly to the film’s detail page on the social network, where they can learn where and when they can see the movie.
Facebook said studios that have been testing movie reminder ads and movie showtime ads are seeing strong results in terms of showtime lookups and ticket sales.
Vince Messina, the social network’s head of industry for filmed entertainment, television and live events, said in a statement, “Today, 58% of U.S. moviegoers discover movies online, and it’s widely accepted that winning intent during the discovery phase is critical for box office success. By creating these new Facebook ad solutions for film marketers, we can now offer studios the opportunity to drive intent and sell movie tickets, all in one place.”
Universal Pictures executive vice president of digital marketing Doug Neil added, “We used Facebook showtime ads to promote our recent holiday film, The Grinch, and saw a significant increase in showtime lookups and ticket purchases.”