Top Men’s, Women’s Magazines on Facebook, Twitter, Instagram

Which magazines are performing the best on Facebook, Twitter and Instagram? Engagement Labs used its eValue social media scoring system to find out.

Which magazines are performing the best on Facebook, Twitter and Instagram? Engagement Labs used its eValue social media scoring system to find out.

Engagement Labs said it calculates its eValue scores via a series of metrics that measure brands’ engagement, impact and responsiveness, adding in a release:

Engagement is the level of interaction content receives on a specific social network. Impact is the unique reach content receives on a specific social network. And responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.

The top five men’s magazines on Facebook, according to eValue scores, are:

  1. Sports Illustrated
  2. Outside
  3. Esquire
  4. Nylon Guys
  5. Wired

The top five men’s magazines on Twitter are:

  1. Complex
  2. SLAM
  3. ESPN The Magazine
  4. Sports Illustrated
  5. Outside

And the top five men’s magazines on Instagram are:

  1. SLAM
  2. Complex
  3. Playboy
  4. ESPN The Magazine
  5. Sports Illustrated

For women’s titles, the top five on Facebook are:

  1. Cosmopolitan
  2. Prevention
  3. Harper’s Bazaar
  4. Elle
  5. People

The top five women’s magazines on Twitter are:

  1. Cosmopolitan
  2. Us Weekly
  3. Elle
  4. People
  5. Self

And the top five women’s magazines on Instagram are:

  1. Us Weekly
  2. Cosmopolitan
  3. People
  4. Harper’s Bazaar
  5. Elle

Engagement Labs CEO Bryan Segal said in a release announcing the results:

On average, we saw high eValue scores within the magazine industry. For these magazines, social media has become an avenue to reach an even broader audience. It is imperative for them to understand how their audience is engaging with their brand online and what content is having the biggest impact not only for their brand, but also their competitors.

Given its size and impact, social media continues to be a significant platform for marketers and advertisers to allocate their budgets. Simply looking at a channel’s follower numbers, or how many likes a piece of content gets, is not enough. In today’s social landscape, brands need to really understand how their followers are engaging and interacting with them, and that is where a brand’s eValue score can be essential, especially when looking at the publishing industry.

Readers: Did any of your favorite magazines make the cut?

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Images courtesy of Shutterstock.