Where Does Each Presidential Candidate Excel on Social?
How well candidates are doing on certain networks might be an indication of the overall political leaning of the audience on that platform.
Social media has had a very broad impact on politics generally, from making candidates more careful about what they say, to reducing polarization.
While social media may not be able to predict election outcomes particularly accurately, it can provide a lot of insight into a campaign, even at this early stage.
New data from Engagement Labs shows which candidates are performing well across multiple social sites.
Engagement Labs gathered data on candidate performance from Facebook, Twitter, YouTube, and Instagram between June 22 and July 15.
Overall the top candidates are Mike Huckabee on Facebook, Bernie Sanders on Twitter and YouTube, and Donald Trump on Instagram.
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