Consumers Will Pay More for Experiences. This Chart Shows It

'If you're not competing on experience, it's a race to the bottom'

Editor: Viviana Muniz
Headshot of Chris Ariens

As a business that helps the world’s top companies manage their customer experiences, it’s no surprise that Qualtrics builds its own unique experiences as well. Attendees of our annual Brandweek summit got a front-row seat as the Qualtrics Dream Team went out of its way to fulfill the wishes of event attendees.

So what’s the data driving this billion-dollar company? And why is the customer experience more crucial than ever?

A few minutes into his 13-minute Brandweek keynote, Qualtrics executive vice president Kelly Waldher shared a chart that showed how consumers are spending more on experiences, with no sign of letting up.

His advice to marketers: “If you’re not competing on experience, it’s a race to the bottom.” Watch our video of his speech for more insights.


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@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
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