Twitter Followers of Donald Trump, Hillary Clinton Share Many Traits (Study)

Twitter followers of Donald Trump and Hillary Clinton may think they have very little in common, but this is not necessarily the case.

Twitter followers of Donald Trump and Hillary Clinton may think they have very little in common, but this is not necessarily the case.

A new study by advertising agency Connelly Partners and psychology-driven data analyzer MotiveMetrics found in analyzing the personality traits of Trump’s 7.8 million Twitter followers and Clinton’s 6 million that they are not at all that different.

Connelly Partners and MotiveMetrics measured 36 personality traits, and followers of the respective candidates fell on the same side of the mean for all but one: Clinton followers were 10 percent more introverted than the average consumer, while Trump followers were 2 percent more extroverted.

Other findings of the study included:

  • Negative traits shared by followers of both candidates included egocentric, indecisive, hedonistic, careless, not caring about fitness or diet and not financially savvy.
  • On the positive side, both Trump and Clinton followers were more trusting, loyal and open-minded than the average consumer.
  • Followers of both candidates are both moderately environmentally friendly—26 percent of Trump followers and 24 percent of Clinton followers.
  • Trump followers are 74 percent more “lavish” than the mean, compared with 42 percent for Clinton followers.
  • No surprise here: Twitter users who follow “The Donald” are 56 percent more egocentric than average consumers, while that number is just 8 percent for Clinton followers.
  • Clinton followers are 58 percent more price-inattentive than the average consumer, while that number slips to 20 percent for Trump followers.
  • Trump followers are 66 percent more unsympathetic and unaware of the needs of others than average consumers, but that applies to 32 percent of Clinton followers, as well.
  • Followers of both candidates are moderately rebellious versus the general population: 48 percent for Trump and 46 percent for Clinton.


Connelly Partners president Steve Connelly said in a release announcing the results:

While the supporters of each candidate have been doing all they can to create distance between their group and the devil on the other side of the ballot, the reality is that in many ways, they are mirror images of each other. Also surprising was that some personality traits stereotypically assigned to Trump or Clinton were not the reality.

Bernie Sanders followers certainly have dramatically different motivational triggers than the rest of the candidates of both parties, and that was expected. The Trump-Clinton audiences being virtually the same motivationally was not expected.

Readers: Did the findings by Connelly Partners and MotiveMetrics surprise you?