Ted Cruz, Bernie Sanders Gain Engagement Ground (Study)
Ted Cruz and Bernie Sanders are still trailing in the polls, but they made big engagement moves on Facebook and Twitter, respectively.
Ted Cruz and Bernie Sanders are still trailing in the polls, but they made big engagement moves on Facebook and Twitter, respectively.
Data, analytics and insights provider Engagement Labs released its eValue social media measurement tool data for the presidential candidates in April, and its findings included:
- Cruz bypassed front-runner Donald Trump in Facebook engagement, but Trump added the most likes in April, more than 347,000.
- Sanders also added some 315,000 new Facebook likes.
- On Twitter, Sanders generated the most retweets, likes and mentions per 1,000 followers.
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