Chipotle Rolls Out Rebus Puzzle Lens on Instagram

It follows January’s 'What type of Chipotle customer are you' AR filter

Can you solve the puzzle? Chipotle/Instagram
Headshot of David Cohen

Chipotle continued to come up with ways to keep Instagram users on their toes.

In January, the fast-casual restaurant brand debuted a customized Instagram augmented reality filter helping people answer the question, “What type of Chipotle customer are you?

This week, Chipotle went the puzzle route, unleashing an Instagram lens that challenges fans to solve a rebus puzzle.

Chipotle/Instagram David Cohen is editor of Adweek's Social Pro Daily.