Livestreaming is going 24/7 on Twitter, as Lukas I. Alpert of The Wall Street Journal reported that financial news giant Bloomberg will announce an as-yet-unnamed full-time livestreaming channel, exclusively for Twitter, to debut this fall.
According to Alpert, the channel will feature live news reporting from Bloomberg’s bureaus throughout the globe, as well as a “curated and verified” selection of videos posted by Twitter users.
Twitter chief operating officer Anthony Noto told Alpert:
We really think we can reach audiences that are not paying for TV and are watching television on the go, and we think Bloomberg is the perfect partner for us to start with.
And Bloomberg Media CEO Justin Smith told Alpert:
It is going to be focused on the most important news for an intelligent audience around the globe, and it’s going to be broader in focus than our existing network.
Viewers have already embraced a multistream experience with live events, and marrying those experiences seemed like a very powerful thing to offer to consumers.