American Express Urges Twitter Users to #ShopSmall on Small Business Saturday

American Express and Twitter are gearing up for Small Business Saturday Nov. 26.

American Express and Twitter are gearing up for Small Business Saturday Nov. 26.

Through Nov. 27, Twitter users will be able to add custom #ShopSmall stickers (below) to their photos, and they can also use a heart-shaped branded emoji (right) to show their love for their favorite small businesses.

And on Small Business Saturday itself, American Express will run a First View on Twitter, with videos created with “diverse influencers” occupying prime spots on the social network, as well as a #ShopSmall Promoted Trend aimed at reaching all U.S. users.

Readers: Are you ready for Small Business Saturday?

ShopSmallAirplane ShopSmallBalloons ShopSmallCap ShopSmallFrame ShopSmallGlasses ShopSmallPennants ShopSmallShirt ShopSmallShoppingBag David Cohen is editor of Adweek's Social Pro Daily.