Three Ways Twitter's Promoted Trends Drive Business Outcomes [INFOGRAPHIC]

Is it worth your money to purchase a Promoted Trend on Twitter?

In other words, does a day of trending on Twitter directly affect your brand objectives?

Twitter’s Advertising Team put together the following infographic that breaks down the benefits of Promoted Trends into three buckets.

Twitter analyzed 35 randomly-selected Promoted Trends running in 2012 and 2013, controlling for industry vertical, day of week and advertiser objective.

The graphic highlights three ways Promoted Trends drive business outcomes: 1.

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