4 Takeaways as Ninja Defects From Twitch to Microsoft's Mixer

The game-streaming superstar's decision gives the tech brand a boost at a key moment

Fortnite streaming phenomenon Tyler Blevins, better known as Ninja, caused a tectonic shift in the world of gaming this week when he abandoned his massive following on Amazon’s Twitch platform for Microsoft’s lesser-known rival service, Mixer.

On Friday, Ninja made his Mixer debut from Lollapalooza with launch sponsor Red Bull in front of an online audience larger than what he recently averaged on Twitch, a testament to his platform-transcendent star power.

Terms of the deal with Microsoft have not yet been revealed.

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