What to Expect in Post-Pandemic Production After a Year That Altered Almost Everything

The industry may normalize in 2021, but it's likely to look very different from what came before

Illustration of different ads
There are a lot of successful stories of adaptation from 2020, but you're not going to find many people claiming that their final takeaway was, 'Everything can be remote!' Trent Joaquin for Adweek

Where We Were

This story first appeared in the Jan. 18, 2021, issue of Adweek magazine. Click here to subscribe.
@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."