As Video Production Stalls, Agencies Rely on Tricks of the Trade

Stock footage, animation and archives are coming in handy

stock photos
Agencies are relying on stock footage among other resources to create new content for clients. Getty Images

As creative agencies and production firms worldwide scrap campaigns derailed by COVID-19, they’re now facing the reality that brands are still expecting work—but they can’t create new video or hold photoshoots.

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@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.
@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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