#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
As creative agencies and production firms worldwide scrap campaigns derailed by COVID-19, they’re now facing the reality that brands are still expecting work—but they can’t create new video or hold photoshoots.
What’s left? Stock footage, user-generated content, animation and archival footage, namely. Some are up for the challenge.
“I’ve found that limited tools, resources, and timelines often result in the best work,” said Katie Roach, executive producer at creative agency Planet Propaganda. “It’s back to the basics.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in