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As creative agencies and production firms worldwide scrap campaigns derailed by COVID-19, they’re now facing the reality that brands are still expecting work—but they can’t create new video or hold photoshoots.
What’s left? Stock footage, user-generated content, animation and archival footage, namely. Some are up for the challenge.
“I’ve found that limited tools, resources, and timelines often result in the best work,” said Katie Roach, executive producer at creative agency Planet Propaganda. “It’s back to the basics.