Liquid Death Jabs at Beer Ad Tropes for Tie With Netflix's Rebel Moon

The campaign, developed in-house and directed by Eli Snyder, trots out clichés common in Super Bowl ads

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Gather up some well-worn advertising tropes in the beer category, and the result may include at least a few of the following images: amber waves of grain, kissed by the sun, male bonding, manual labor, communal end-of-day tippling. 

Beer me, indeed.

With just weeks until Super Bowl 58, Liquid Death previews a parade of clichés that might appear during that massive media showcase, jabbing “Big Beer” in the eye with a new campaign tied to Rebel Moon—Part One: A Child of Fire.

The brand continues its trend of flipping commercial concepts on their heads and thumbing its nose at polite society with a 30-second spot intertwining the canned water product with the hit Netflix movie.

The

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