Liquid Death Jabs at Beer Ad Tropes for Tie With Netflix's Rebel Moon

The campaign, developed in-house and directed by Eli Snyder, trots out clichés common in Super Bowl ads

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Gather up some well-worn advertising tropes in the beer category, and the result may include at least a few of the following images: amber waves of grain, kissed by the sun, male bonding, manual labor, communal end-of-day tippling. 

Beer me, indeed.

With just weeks until Super Bowl 58, Liquid Death previews a parade of clichés that might appear during that massive media showcase, jabbing “Big Beer” in the eye with a new campaign tied to Rebel Moon—Part One: A Child of Fire.

The brand continues its trend of flipping commercial concepts on their heads and thumbing its nose at polite society with a 30-second spot intertwining the canned water product with the hit Netflix movie.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in