Hidden Gems: The 10 Best Ads of 2023 That You Haven't Seen

Adweek spotlights innovative work, much of it from indie agencies, that flew under the radar

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Every year at this time, Adweek rounds up the best ads from the previous 12 months and, not surprisingly, those highlighted often reflect or foreshadow winners in prestigious industry contests.

This list is different.

Not because the quality of the creative isn’t stellar—quite the opposite. But this inaugural collection of hidden gems is meant to give extra love to campaigns that may not be vying with Apple, Dove and Nike for hardware at Cannes Lions.

Many of these innovative, under-the-radar ads come from independent agencies deftly stretching shoestring budgets.



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