Travis Barker Joins Liquid Death for a Cleansing Collab Based on 'Enema of the State'

The limited-run product shows the ick factor continues to thrive in 2023 marketing

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Liquid Death has made a habit of pairing its celebrity endorsers with outrageous products, a la Martha Stewart and a Halloween candle modeled after a severed human hand, followed this spring by the NBA’s Jalen Green and a basketball crafted to look like a disembodied head.

Those limited-edition goods—which were real—may end up seeming tame next to the new gadget that heralds Blink-182 drummer Travis Barker’s relationship with the cult favorite beverage.

Hint: The co-branded product was inspired by the pop band’s breakout record, Enema of the State, and it’s powered by a 16.9-ounce

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in