Facebook's Newest Ad Shows How Groups Are ‘Still Going Strong’ During Covid-19

The Facebook app's More Together campaign continues, with a relatable update

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Facebook continued to put its promotional muscle behind its groups feature with Still Going Strong, the latest spot in its More Together campaign.

Facebook’s Creative X team created the spot in partnership with Wieden + Kennedy London and Portland.

Groups moved up Facebook’s priority list with CEO Mark Zuckerberg’s declaration that “The future is private. This is the next chapter for our services,” at the company’s F8 2019 developers conference last April, where a redesign of its website and flagship applications was unveiled with groups in a prominent location.

More Together, Facebook’s first major brand campaign, kicked off in May 2019 under chief marketing officer Antonio



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