What happens when you bring two of the most influential marketing leaders in the world together on one podcast? I just had to find out, which is why I invited Marc Pritchard, CBO of Procter & Gamble and Antonio Lucio, CMO of Facebook to come together to interview each other in this very special CMO Moves Duos episode.
I had a front-row seat as Marc and Antonio dove deep into the topics driving the industry today, starting with an intriguing update on the challenges they face today in their respective organizations. One would think that a 182-year-old company and a 15-year-old company would be worlds apart. Also, the role of Chief Brand Officer and the Chief Marketing Officer would have fundamentally different objectives. And being “B2C” vs “B2B(&C)” would certainly be a dividing factor. Alas, the camaraderie, mutual respect, and alignment on what is most important for brands and marketing today was incredible and how both are championing their customers and consumers in new ways, as well as working well together for industry advancement.
We’ve all heard from or read about Marc and Antonio individually on the importance of transparency, trust, diversity, inclusion, credibility, reinvention and responsibility. Hearing them discuss the topics together and the rationale behind their shared perspectives only further underscores their impact in our marketing community and provides all of us a blueprint for becoming the best leaders we can be.
Heard On This Episode
Here are a few teasers for you. Filling in the blanks are your ingredients for success and pitfalls to avoid.
Marc Pritchard: “My job as a chief brand officer is focused on winning today, ensuring that we're doing everything we can to make sure that we have the absolute best _____, best ____, best _____, best ____ and best _____. We call it irresistibly superiority on all of those elements. But then also inventing tomorrow by reinventing how we go to market, our media, our advertising, and how we engage with consumers.”
Antonio Lucio: “I described my role internally and we're here to build brands that ____. It's a new concept for our company that is only 15 years old, but the principles are fundamentally the same.”
Marc Pritchard: “If there's one thing I hope we can do as leaders in this industry it is to really drive this power of ____ and ____. And I think it'll be great for the industry.”
Antonio Lucio: “I am concerned about the new generations and I believe that part of the problem is that we are getting very distracted with _____, ______, and _______. We're forgetting that the essence of marketing is to drive fundamental business growth.”