Next Up in Facebook’s More Together Campaign: the Drummergirls United Group

International Women’s Day, Women’s History Month inspired the new video

The new video stars drummer Sharon-Rose Molina Facebook
Headshot of David Cohen

Facebook released the newest video in its More Together campaign with an eye toward International Women’s Day and Women’s History Month.
The new video features the Drummergirls United Facebook group and stars drummer Sharon-Rose Molina.

Facebook

It was directed, produced and composed by women, including Facebook’s in-house creative team, Creative X, with the aim of showing the impact that women have when they come together and the legacy they leave on music culture.
Floria Sigismondi—who has directed music videos for David Bowie, Katy Perry, Pink and Justin Timberlake—directed the new video.
Tammy Mitchell-Woods created the Drummergirls United group in 2017 as a place for female drummers to find a community of others who understood what it was like to be in a predominantly male industry, and after starting with eight members, there are now over 1,500 in over 70 countries.
She said in an email, “I started the Drummergirls United group on Facebook to initially have a place where I could simply connect with other women drummers, but it’s become so much more. It’s really a place where women from all over the world support each other, offer encouragement and celebrate accomplishments.”
CREDITS:
Facebook Creative X
Managing director: Amanda Goodspeed
Head of production: Joyce Chen
Head of creative, Facebook app: Sue Anderson
Creative director: Nick Cohen
Art director: Kelsey Eaton
Art director: Ivan Djayaputra
Motion designer: Jerod Wanner
Executive producer: Mallory Gordon
Producer: Jennifer Weinberg
Head of program management: Adrienne Walpole
Head of business affairs: Jenna Szereszewski
Business affairs: Sarah Henning, Russ Nadler
Facebook app marketing
Vice president, chief marketing officer: Antonio Lucio
VP, consumer brand and product marketing: Samantha Wu
Director of integrated consumer marketing: Stacy General
Director, social marketing: Ruth Barton
Social marketing lead, brand: Jason Bedecarre
Social marketing manager, brand: Monica Busch
Social marketing strategist: Heidi Keel
Community manager: Chloe Shaughnessy
Production company: Believe Media
Director: Floria Sigismondi
Director of photography: Natasha Braier
First assistant director: Bettina Godi
Executive producer: Liz Silver, Luke Thornton
Head of production: Vitaly Koshman
Producer: Mark Elliot
Editing company: Whitehouse Post
Editor: Charlie Harvey
Senior cutting assistant: Taylor Schwartz
Executive producer: Joanna Manning
Producer: Annie Maldonado
Titles: Gentlemen Scholar
Art director: Hana Yean
Lead animator: Danni Fisher
Producer: Nicole Smarsh
Sound design: Teenage Diplomat
Creative director: Scarlet Newman-Thomas
Music arrangement: Scarlet Newman-Thomas
Sound design and mix: Barking Owl
Sound engineer: Matt Kieth
Producer: KC Dosset
Producer: Quinn Donnell
Color: Carbon VFX
Colorist: Aubrey Woodiwiss
Post/VFX: Carbon VFX
Executive producer: Matthew McManus
Flame artist: Pete Mayor


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.