Next Up in Facebook’s More Together Campaign: the Drummergirls United Group

Facebook released the newest video in its More Together campaign with an eye toward International Women’s Day and Women’s History Month. The new video features the Drummergirls United Facebook group and stars drummer Sharon-Rose Molina. [kickout id="1"] It was directed, produced and composed by women, including Facebook’s in-house creative team, Creative X, with the aim of showing the impact that women have when they come together and the legacy they leave on music culture. Floria Sigismondi—who has directed music videos for David Bowie, Katy Perry, Pink and Justin Timberlake—directed the new video. Tammy Mitchell-Woods created the Drummergirls United group in 2017 as a place for female drummers to find a community of others who understood what it was like to be in a predominantly male industry, and after starting with eight members, there are now over 1,500 in over 70 countries. She said in an email, “I started the Drummergirls United group on Facebook to initially have a place where I could simply connect with other women drummers, but it’s become so much more. It’s really a place where women from all over the world support each other, offer encouragement and celebrate accomplishments.” CREDITS: Facebook Creative X Managing director: Amanda Goodspeed Head of production: Joyce Chen Head of creative, Facebook app: Sue Anderson Creative director: Nick Cohen Art director: Kelsey Eaton Art director: Ivan Djayaputra Motion designer: Jerod Wanner Executive producer: Mallory Gordon Producer: Jennifer Weinberg Head of program management: Adrienne Walpole Head of business affairs: Jenna Szereszewski Business affairs: Sarah Henning, Russ Nadler Facebook app marketing Vice president, chief marketing officer: Antonio Lucio VP, consumer brand and product marketing: Samantha Wu Director of integrated consumer marketing: Stacy General Director, social marketing: Ruth Barton Social marketing lead, brand: Jason Bedecarre Social marketing manager, brand: Monica Busch Social marketing strategist: Heidi Keel Community manager: Chloe Shaughnessy Production company: Believe Media Director: Floria Sigismondi Director of photography: Natasha Braier First assistant director: Bettina Godi Executive producer: Liz Silver, Luke Thornton Head of production: Vitaly Koshman Producer: Mark Elliot Editing company: Whitehouse Post Editor: Charlie Harvey Senior cutting assistant: Taylor Schwartz Executive producer: Joanna Manning Producer: Annie Maldonado Titles: Gentlemen Scholar Art director: Hana Yean Lead animator: Danni Fisher Producer: Nicole Smarsh Sound design: Teenage Diplomat Creative director: Scarlet Newman-Thomas Music arrangement: Scarlet Newman-Thomas Sound design and mix: Barking Owl Sound engineer: Matt Kieth Producer: KC Dosset Producer: Quinn Donnell Color: Carbon VFX Colorist: Aubrey Woodiwiss Post/VFX: Carbon VFX Executive producer: Matthew McManus Flame artist: Pete Mayor