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Every year, Christmas comes early for brands as they race to debut their holiday ads before the peak shopping period begins.
This year is no different, and advertisers have officially started stepping into Christmas by bringing a bit of festive cheer to screens. As ever, it’s hard to predict what creative routes businesses will go down with their seasonal spots. With a cost of living crisis, geopolitical uncertainty and the FIFA World Cup starting in November, this year’s lot of holiday ads is certain to be a mixed bag of emotive campaigns, uplifting films and discount-focused creative, with a