How Brands Are Marketing Around the 2022 FIFA World Cup

Sponsors or not, brands are leaning into the excitement for the 2022 FIFA World Cup

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We’ll be updating the latest campaigns released from brands to somehow capitalize on the attention that the world’s largest soccer event can garner internationally, including official partners such as Budweiser, Adidas, Coca-Cola and Hyundai as they are released.

The 2022 FIFA World Cup will offer up something different. The four-week tournament will be held during the winter rather than over the traditional summer months due to the expected heat that the host nation of Qatar will experience.



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