Stephanie Paterik

Stephanie Paterik

Stephanie Paterik is managing editor of Adweek.
Stephanie Paterik is managing editor of Adweek, where she oversees the editorial staff. She's been a writing instructor and business journalist for more than a decade, specializing in travel, retail and consumer trends.

6 Powerful Insights Helping Digital Publisher Romper Reach Millennial Moms

It's learned a lot about its readers in 2 years.

Marketing to Millennial Parents: Digital Natives Are All Grown Up and Disrupting the Parenthood Economy

Here's Adweek’s guide to reaching modern moms and dads.

Adweek’s Travel Marketing Report: Exploring the Trends Reshaping the Tourism Industry

Every corner of the travel industry—and every part of the globe, by extension—is finding creative ways to harness tech and lure a new crop of travelers who are more enthusiastic about exploration than any generation before.

Quiz: Which Marketing or Media Job Is Right for You?

Whether you're just preparing to enter the working world or you're rethinking your career path, you might need some ideas on where to focus your efforts.The marketing and media industries are packed with interesting job options, and it might turn out you're perfect for a line of work you've never considered.

Art Director Nails the Humor and Heartbreak of Millennial Life in Ads for Her Book

Much has been made of the quarter-life crisis. And for millennials, an unforgiving job market, impersonal hook-up culture and the pressure to be Instagram-perfect don't help.But few have captured the current mood of twentysomethings as insightfully—and amusingly—as Samantha Jayne, a freelance art director for MullenLowe in Los Angeles. 

Arby’s Rolled Out a ‘Meat Bus’ Tour of NYC to Promote Its New Times Square Location

'I'll tell you my secret," said Frank Ottomanelli, 71, holding up a freshly cut veal shank behind the counter of his family's storied New York deli. "Red meat and wine."

How AIDS Advertising Has Evolved From Shock and Shame to Hope and Humor

Louie Moses was pretty proud of the tagline "Don't Fuck With AIDS" when he crafted it in 1991. An advocacy group plastered the message across Arizona State University's campus as […]

Lena Dunham Wore the Same Outfit 3 Days in a Row, and Ann Taylor’s Loft Is Psyched

Loft has been courting millennials for months, and it just won over the generation's queen—Lena Dunham. The Girls star published a lengthy Instagram post this week about loving a Loft outfit so much, she wore it for 72 hours straight.

Wearable Tech Is Poised for a Breakout Year in 2015, Forrester Survey Says

Wearable technology is going to be a hot-ticket item in the U.S. next year, according to new survey results from Forrester Research.