Gabrielle Nicole Pharms
Gabrielle is a freelance writer for Adweek covering brand marketing in the travel, tourism and hospitality industries.
Pronghorn Is Raising Up the Next Generation of Black Entrepreneurs in the Spirits Industry
Diversity, Equity and Inclusion
Founded by three beverage veterans, the company invests in Black entrepreneurs.
Hyatt’s Crystal Vinisse Thomas Is Changing the Cultural Event Space One Stay at a Time
Thompson Hotels' newest lifestyle event series, Culture Lives Here, provides guests with a taste of what’s next from creative professionals.
24 Leading Marketers Innovating in Fresh Ways for a Dynamic Consumer
Meet the first class of Adweek's Marketing Vanguard, and their Rising Stars.
Early Canned Cocktail Brand Siponey Looks to the Next Phase
As the ready-to-drink category gains acceptance, smaller marketers face new struggles.
Beatport and Microsoft Surface Go Full-On ‘Party Mode’ With the Promise of Hybrid Livestreaming Events
“There is a type of audience today that loves beautiful content and stunning music; and when done so with cutting-edge technology and all those things together, it’s a powerful kind [...]
The Second Life of Low-Alcohol Liqueur Sorel
The hibiscus-flavored drink, a favorite of the cocktail cognoscenti, is back thanks to Uncle Nearest.
By Honoring ‘Nearest’ Green, Fawn Weaver Is Crafting Her Own History
Fawn Weaver has made Uncle Nearest a success with a winning cocktail of a high-quality spirit and inspired storytelling.
How One Investment Company Is Banking on Bourbon
One of the differences between trading scotch and trading in bourbon is that scotch is owned by conglomerates such as the Diageos and Brown-Formans of the industry.
Viral TikTok Star Doggface208 Now Has His Own BeatBox Flavor: Cranberry Dreams
The boxed-booze brand is expanding its product line with a promotion starring the social media sensation.
Away From the Ordinary Is Taking the Virtual Whisky Tasting Experience Global
People that once traveled to Scotland through Away From the Ordinary have now joined the virtual whisky tastings.