Portrait of Ethan Wu

Ethan Wu

Ethan Wu is an intern on Adweek’s media team. He is also a rising senior studying economics at Cornell University.


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The Ad-Tech Industry Takes Aim at Its Unloved Middlemen

Ad Tech & Mar Tech

Ad fraud and wasted spending are top of mind for advertisers in the push for transparency.

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Ad Targeting’s Center of Gravity Is Shifting

Ad Tech & Mar Tech

If no alternative to the third-party cookie is found, it would leave a $32-billion void by 2025.

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Meredith and Kroger Lean Into First-Party Data for CPG Advertisers

Ad Tech & Mar Tech

Meredith and Kroger are coming to market with a data play for CPG advertisers that promises the "holy grail" of closed-loop attribution.

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The ‘Programmatic Endgame’ Is Coming, Says Luma Partners’ Terence Kawaja

Programmatic

Ad tech’s top investment banker predicts 5 market segments driving future M&A deals.

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GroupM Unveils Global Effort to Boost Crisis-Stricken Local News

Publishing

GroupM, the ad industry's biggest media buyer, is doubling down on local news amid the Covid-19 pandemic that has crippled local advertising.

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How Google’s Ad Stack Works and Why Regulators Are Probing Its Dominance

Ad Tech & Mar Tech

U.S. regulators are looking into Google. Here's what they are searching for.

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The Trade Desk Makes Tim Sims CRO Amid Slate of 5 Other Senior Promotions

Leadership & Talent

He was anointed CRO of The Trade Desk amid a slew of senior promotions.

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Zeotap Scoops $42 Million as CrossFit’s Eric Roza Joins Board

Leadership & Talent

Eric Roza, the incoming CEO of CrossFit, is joining data outfit Zeotap’s board just as it completes a $42 million Series C round.

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Ad Tech’s Top Investment Banker on Who Will and Won’t Survive the Pandemic

NexTech

Terence Kawaja, founder and CEO of Luma Partners, discusses the strategic priorities for potential acquirers.

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How CBD Brand MyRemede Is Growing Like a Weed

Cannabis Marketing

The company linked up with an ad-tech firm early to guide its marketing efforts.

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InfoSum and Throtle Link Up to Create Decentralized Ad ID Solution

Programmatic

InfoSum, a data onboarding startup backed by AT&T's Xandr, is joining forces with identity outfit Throtle.

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As Potential Federal Probes Loom, Google Faces Smaller Antitrust Suits

Programmatic

Google is being hit by a smattering of class-action antitrust lawsuits taking aim at its ad stack.

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This App Can’t Take You to Cannes Lions, but It Can Help You Feel Like You’re There

Programmatic

Ad-tech firm Cognitiv is channeling Silicon Valley's Not Hotdog app in its rosé-themed Cannes Lions marketing push.

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BPA Calls on Advertisers to Help Publishers Protect Data

Data Privacy

An open letter from business publishers calls on the digital ecosystem to "stop harvesting our data."

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Advertisers Now Have a New Keyword Concern: ‘Protest’

Publishing

As demonstrations dominate headlines, brand safety doesn't mean hiding out, GroupM urges.