David Griner

David Griner

David Griner is creative and innovation editor for Adweek.
David Griner is Adweek's creative and innovation editor. He's been covering agencies, creativity, technology and marketing innovation for more than a decade and is host of Adweek's podcast, "Yeah, That's Probably an Ad."

Hasselhoff faces toughest fan in Norton ads

Leo Burnett's surrealist "Allow or Deny" campaign for Norton antivirus software, which brought us the "Dokken vs. Chicken" spot, is back with new ads featuring David Hasselhoff. Sporting the same […]

‘Halo: Reach’ goes epic with extended trailer

With the release of Halo: Reach just a few days away, the game’s marketing team has unveiled an extended version of the “Deliver Hope” spot, shown below. By adding more […]

Admiral Ackbar = ‘too perfect’ for Ole Miss?

The beginning of the college-football season gave fans plenty to watch this weekend, but much of the Tuesday-morning quarterbacking seems to be about ESPN's commercial featuring Ole Miss and Admiral […]

‘Walking Dead’ gets gravely awesome trailer

The first episode of Walking Dead hasn't even aired yet, and AMC has already green-lit a second season. It's hard to blame them after watching the ass-kicking trailer below, which […]

Sony Pictures helps you lose pesky virginity

This week's little bit of manufactured controversy comes courtesy of Sony Pictures, which is it promoting its upcoming movie The Virginity Hit by putting the phrase "Still a virgin?" on […]

‘GoldenEye’ game rebooted, minus Brosnan

Pierce Brosnan's stint as superspy James Bond probably elicits little more than lukewarm nostalgia from most movie fans, but gamers are still gushing about the N64 version of GoldenEye, one […]

What’s with Foursquare’s Times Square ad?

It's been a big few days for location-based service Foursquare, which just hit 3 million users and also became the centerpiece of this gigantic advertising ziggurat in Times Square. (Larger […]

‘Halo: Reach’ wakes up a little in latest spot

After releasing some ominous (and really quite boring) videos the other day, the Halo: Reach marketing team has finally given us a trailer packed with aliens, explosions, jetpacks and firefights. […]

New Nissan ad needles Toyota over braking

Toyota's pain is Nissan's gain in the new ad "Dime," below, voiced by Robert Downey Jr., part of a brand-new campaign by TBWA\Chiat\Day in L.A. After Toyota's recent sudden-acceleration problems, […]

Grim trailers just part of ‘Halo: Reach’ effort

Cinematic, live-action film clips have become the marketing centerpiece for the Halo video-game series, and the upcoming Halo: Reach is no exception. Below, you can see a trailer that combines […]