Elena Malykhina


‘Dog Whisperer’ Comes to Petco

Pet supply giant Petco today disclosed a licensing deal with Cesar Millan, a dog behavior specialist and star of National Geographic Channel’s Dog Whisperer, as part of which a new […]

Blockbuster Appoints Johnson CMO

NEW YORK Blockbuster today named Rebeca Johnson CMO to lead the video rental chain’s overall branding and marketing efforts. Johnson, who has a background primarily in the food industry, comes […]

Blockbuster Appoints Johnson as CMO

Blockbuster today named Rebeca “Becky” Johnson CMO to lead the video rental chain’s overall branding and marketing efforts. Johnson, whose background is primarily in the food industry, comes to Blockbuster […]

Panasonic Goes on HD Olympics Tour

NEW YORK Panasonic is hitting the road and asking consumers to tune into the first Olympic Games being broadcast entirely in high-definition video. The Japanese consumer electronics maker today launched […]

John Hancock Reintroduces Its Brand to Consumers

NEW YORK John Hancock Financial Services this week launched an ad campaign to alert consumers that the company is capable of doing more than just selling insurance. The new campaign, […]

HBO Goes Postal to Promote ‘John Adams’

NEW YORK Close your laptop, put away your BlackBerry and write a letter. That’s what John Adams would have wanted. The U.S. Postal Service and HBO recently launched an ad […]

Walgreens Picks Butler for In-Store Clinics

NEW YORK Walgreens has selected Butler Shine Stern & Partners to handle advertising for the chain’s new in-store health clinic. Butler, Sausalito, Calif., will be the first marketing agency for […]

Airborne Brand Can Stay Healthy, Experts Say

NEW YORK Consumers are likely to shrug off Airborne’s false advertising-related settlement this week and the brand will remain healthy, marketing experts say. The company, which markets herbal supplements, agreed […]

Best Buy Names Judge CMO

NEW YORK Best Buy has elevated vp, marketing Barry Judge to CMO, replacing Mike Linton, who left in 2006. In his new role, Judge will oversee brand management, customer research […]