Walgreens Advertising Group (WAG), the retail media network of pharmacy chain Walgreens that launched in December 2020, is expanding into over-the-top (OTT) media services, connected TV (CTV) and linear TV.
Top line
This means brands working with WAG will now be able to use Walgreens’ first-party data from 100 million member profiles for both TV and digital campaigns.
The new offering includes OTT and CTV inventory sourced from more than 100 apps and 10 supply side platforms with over 2.5
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in