Ad Tech

Say Hello to Walgreens Advertising Group, the Latest Retail Media Network

The retailer officially joins CVS, Walmart and Target in the Amazon Advertising chasing pack

WAG has been in stealth mode for over a year. Walgreen's
By Ronan Shields

December 3, 2020

Walgreens Advertising Group is the latest retail media creation to enter the fray at the tail-end of a year that has seen both major store brands and ad service providers undergo substantial disruption.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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