Today’s consumer places a huge priority on personal health. Join Adweek for Prescription for Growth: Health and Wellness Marketing on April 19 in NYC to learn how to thrive in this business sector. Sign up now.
For many of us, 2020 was a year of endless monotony. For businesses, however, it was a year of immense upheaval, and perhaps no industry has had to adapt rapidly to new consumer behaviors more than the retail sector.
Looking forward to a new year, we can expect to see even more changes as consumers test new channels for discovery and purchases, while brands and retailers seek to position themselves wherever they anticipate shoppers will be.