Timex's Snoopy Watch Put Everyone's Favorite Beagle on Wrists Across America

Originally for kids, it also struck a chord with nostalgic older shoppers

The year 1976 suffered no shortage of historical events. Sylvester Stallone starred in Rocky, the Concorde entered service for British Airways, the U.S. Treasury introduced the $2 bill and Steve Jobs started a computer company in his California garage and called it Apple.

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This story first appeared in the Nov. 16, 2020, issue of Adweek magazine. Click here to subscribe.