Timex’s Snoopy Watch Put Everyone’s Favorite Beagle on Wrists Across America

Originally for kids, it also struck a chord with nostalgic older shoppers

timex watches with snoopy on them
Timex's Snoopy collection has proved to be one of its most popular over the years. Courtesy of Timex

The year 1976 suffered no shortage of historical events. Sylvester Stallone starred in Rocky, the Concorde entered service for British Airways, the U.S. Treasury introduced the $2 bill and Steve Jobs started a computer company in his California garage and called it Apple.

This story first appeared in the Nov. 16, 2020, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.