Timex's Snoopy Watch Put Everyone's Favorite Beagle on Wrists Across America

Originally for kids, it also struck a chord with nostalgic older shoppers

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The year 1976 suffered no shortage of historical events. Sylvester Stallone starred in Rocky, the Concorde entered service for British Airways, the U.S. Treasury introduced the $2 bill and Steve Jobs started a computer company in his California garage and called it Apple.

Lost in these history-making developments was a smaller but still seminal event in the world of shopping: appearing under the glass counters in pharmacies and Sears across America was a new watch from Timex with Snoopy on its dial.




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This story first appeared in the Nov. 16, 2020, issue of Adweek magazine. Click here to subscribe.