This New Company Is Tapping Instagram and AI to Power the Next Era of Shopping

Choosy is debuting 5 products and a subway campaign

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In an era when influencers can rack up a quarter of their annual income during Nordstrom’s anniversary sale, it was only a matter of time before a company introduced a way to sell the fashionista styles of consumers’ favorite Instagram stars.

Meet Choosy: an on-demand shopping company, which aims to create Instagram-influenced-inspired looks each week. “Style scouts” and artificial intelligence will comb through posts tagged with the hashtag, #GetChoosy, to find the top looks within 48 hours. With an in-house design company and its own supply chain, Choosy will create five different items, twice a week, in sizes 0 to 20 that retail for under $100.

“Choosy was started to create this new era of social shopping,” said Jessie Zeng, co-founder and CEO of Choosy.



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