How Nordstrom’s Anniversary Sale Became the ‘Super Bowl’ for Fashion Influencers

For many, their year revolves around these three weeks

Many influencers start planning their content for the Nordstrom sale well before the actual sale goes live. Nordstrom

In today’s fast fashion-filled world, sales happen constantly. But there aren’t many sales like the Nordstrom Anniversary Sale, which has become a massive money-maker in the fashion influencer community over the past half-decade. There’s rarely a style blogger out there who doesn’t cover the sale in some capacity—in fact, it’s so unusual that some even write posts explaining their decision.

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@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.