How Nordstrom's Anniversary Sale Became the 'Super Bowl' for Fashion Influencers

For many, their year revolves around these three weeks

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In today’s fast fashion-filled world, sales happen constantly. But there aren’t many sales like the Nordstrom Anniversary Sale, which has become a massive money-maker in the fashion influencer community over the past half-decade. There’s rarely a style blogger out there who doesn’t cover the sale in some capacity—in fact, it’s so unusual that some even write posts explaining their decision.

The Anniversary Sale differs from other department store sales in one key way, which explains part of the massive attention it receives: The merchandise that’s marked down isn’t leftovers from a season that’s on its way out.



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