How Nordstrom's Anniversary Sale Became the 'Super Bowl' for Fashion Influencers

For many, their year revolves around these three weeks

In today’s fast fashion-filled world, sales happen constantly. But there aren’t many sales like the Nordstrom Anniversary Sale, which has become a massive money-maker in the fashion influencer community over the past half-decade. There’s rarely a style blogger out there who doesn’t cover the sale in some capacity—in fact, it’s so unusual that some even write posts explaining their decision.