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There was once a time when scrolling through an Instagram feed full of influencers was the equivalent of people watching in a fashion-forward district. Global fashion search platform Lyst even found that a particular “Instagram style” existed, when it published a “Year in Fashion” report last year that tracked more than 100 million searches on its site. Under a section devoted to “Instagram fashion” were the items that every fashion influencer seemed to own in 2017: the Gucci logo T-shirt, the Cult Gaia “Ark” bag, and the RE/DONE patchwork jeans, just to name a few.
“Cult” fashion items on Instagram were like that of a characteristic style of a particular geographic region.