What's Next for Cult Fashion Items on Instagram as the Platform Becomes More Shoppable

Choosy hopes to create styles on the fly as trends emerge

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There was once a time when scrolling through an Instagram feed full of influencers was the equivalent of people watching in a fashion-forward district. Global fashion search platform Lyst even found that a particular “Instagram style” existed, when it published a “Year in Fashion” report last year that tracked more than 100 million searches on its site.

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