Jessica Sulima
Jessica Sulima is an editorial intern at Adweek. She studies English at the University of Pennsylvania.
This Menswear Startup Is Styling Its Customers Based on Their Spotify Playlists
Brand Marketing
Eison Triple Thread wants to let music fans dress like the stars.
Gen Z’s Passion for Sustainable Products Is Fueling the Shift Toward Streetwear
Niche companies are making environmentally friendly products more mainstream.
How Streetwear Is Influencing a New Era of Luxury Fashion
Brand Marketing
Instagram is changing the industry
Vans Aims to Inspire and Educate With Its Van Gogh Museum Collection
Brand Marketing
But good luck getting a piece; it sold out in a week.
Tommy Hilfiger Created a Rewards System for People Who Wear the Brand’s Clothing
Brand Marketing
New line uses smart chip technology to track wearers.
What’s Next for Cult Fashion Items on Instagram as the Platform Becomes More Shoppable
Brand Marketing
Choosy hopes to create styles on the fly as trends emerge.
As Waste Plagues the Fast-Fashion Industry, Asos Is Taking a Step Toward Sustainability
Brand Marketing
The retailer is teaching designers how to tackle the problem.