Jessica Sulima Jessica Sulima is an editorial intern at Adweek. She studies English at the University of Pennsylvania. Emerging Tech This Menswear Startup Is Styling Its Customers Based on Their Spotify Playlists Eison Triple Thread wants to let music fans dress like the stars. Marketing Innovation Gen Z’s Passion for Sustainable Products Is Fueling the Shift Toward Streetwear Niche companies are making environmentally friendly products more mainstream. Marketing Innovation How Streetwear Is Influencing a New Era of Luxury Fashion Instagram is changing the industry Vans Aims to Inspire and Educate With Its Van Gogh Museum Collection But good luck getting a piece; it sold out in a week. Tommy Hilfiger Created a Rewards System for People Who Wear the Brand’s Clothing New line uses smart chip technology to track wearers. What’s Next for Cult Fashion Items on Instagram as the Platform Becomes More Shoppable Choosy hopes to create styles on the fly as trends emerge. As Waste Plagues the Fast-Fashion Industry, Asos Is Taking a Step Toward Sustainability The retailer is teaching designers how to tackle the problem.