Despite Pandemic, Demand for Sustainable Consumer Packaged Goods Has Grown

Sales of eco-friendly home staples reached more than $131 billion in 2020

Shoppers are continuing to put their money where their mouth is.
Shoppers are continuing to put their money where their mouth is. Getty Images

Following the Covid-19 outbreak, which has led to high levels of unemployment and more than half a million deaths nationwide, shoppers have had good reason to pay less attention to sustainability. Cost, comfort and convenience have eclipsed ecological conservation when purchasing household staples like toilet paper and frozen dinners. Only a select few can afford to worry about the future when surviving the present is challenging enough, the thinking goes.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.