The Big Game

Indeed Is Running Its First Super Bowl Spot as Unemployment Soars

The ad is designed to give job seekers hope and inspiration

Indeed’s 60-second ad, created by 72andSunny, will air during the first quarter.Courtesy 72andSunny/Indeed
By Paul Hiebert

January 27, 2021

Plenty of people are out of work due to the pandemic. In December, the U.S. unemployment rate remained stuck at 6.7%—a historically high number.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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