CPG & Grocery

The Year Shoppers Reconsidered Toilet Paper

Amid 2020 shortages, people have sought out more sustainable options

toilet paper
Nielsen numbers show year-over-year sales of toilet paper nearly doubled in March.Bortonia/Getty Images
By Paul Hiebert

December 30, 2020

It’s hard to think of a year when “toilet paper” appeared in headlines as much as it did during 2020. Then again, the past 10 months have been anything but typical.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

Recommended articles
You Might Like

Critical Questions to Guide Marketers Navigating the Multi-ID Landscape

By Manish Ahuja, VP, Head of Identity Products, Adstra

The Key to Pivoting From Pandemic Recovery to Profitable Growth

By Chelsea Wyman, Director of Retail and Brand Partnerships, Connexity

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

How to Prepare for the 2021 Holiday Season

By Facebook

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}