Learn how to market with the modern consumer’s wants and needs in mind at Commerceweek, July 11–12, with brand leaders from Visa, Uber, TikTok and more. Sign up now to save 35%.
It’s hard to think of a year when “toilet paper” appeared in headlines as much as it did during 2020. Then again, the past 10 months have been anything but typical.
Throughout the pandemic, high demand for toilet paper has made it difficult to find. Images of empty store shelves have become commonplace on social media. More so than a lack of flour or disinfecting wipes, the inability to get an item as essential as toilet paper has created a stir because it undermines assumptions about what it means to be an American in the 21st century.