The Year Shoppers Reconsidered Toilet Paper

Amid 2020 shortages, people have sought out more sustainable options

toilet paper
Nielsen numbers show year-over-year sales of toilet paper nearly doubled in March. Bortonia/Getty Images

It’s hard to think of a year when “toilet paper” appeared in headlines as much as it did during 2020. Then again, the past 10 months have been anything but typical.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.