Nike and Adobe Challenge College Students to Reimagine the Customer Journey

The two are teaming up for the software company's annual analytics competition

Students at last year's Adobe Analytics Challenge
College students gather on stage at last year's Adobe Analytics Challenge. Nike/Adobe

This year, college students will get the opportunity to be more than sneakerheads by helping one of the largest consumer brands in the world rethink its digital experience.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.
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