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Swedish fast-fashion giant H&M is partnering with the National Football League to offer branded gear to customers beyond American fans, according to the retailer.
“H&M is extremely excited to offer fans outside the U.S. the opportunity to purchase NFL-licensed products,” an H&M spokesperson said.
On H&M’s website, a variety of men’s jackets, T-shirts and sweatshirts carrying the NFL logo as well as team logos are available as of today. Women’s and children’s apparel is in the works.
The deal between the NFL and H&M was brokered by IMG.