Infographic: As Retailers Reopen, Gen Z and Millennials Remain Cautiously Optimistic

Some nonessential shopping is back on the table for many eager customers

Reopening stores puts consumers in a crossroads of excitement and anxiety. Carlos Monteiro

The novel coronavirus pandemic has ravaged many retailers in the U.S., leaving some legacy organizations announcing bankruptcies and others reeling from layoffs.

This story first appeared in the June 8, 2020, issue of Adweek magazine. Click here to subscribe.
@neco_ornot nicole.ortiz@adweek.com Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.
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