Live sports would signal an important return to normal for the country and jump-start a TV ad sales marketplace that has been reeling since March.
But even for a brand designed for remote use, some pivoting is required.
The familiar all-American Fritos corn chip is providing a 'sense of reassurance and comfort' during the pandemic.
Barcelona Wine Bar, Bartaco and Torchy's Tacos are three fast-growing restaurant brands finding ways to stand out visually.
These directors have visual storytelling on lock.
Adweek's Creative 100 honors worldwide talent in a year that has brought the Earth together.
Ramy Youssef discusses keeping audiences on their toes, his creative approach and making a show about faith.
From emerging superstars to enduring creators, meet the A-listers on this year's Creative 100.
Many brands and agencies have been harnessing the power of the populist movement to shape and build their growth plans—that is, until Covid-19 arrived.