Creative 100 2020

Live Sports’ Imminent Return Should Electrify the Faltering TV Ad Sales Marketplace

Live sports would signal an important return to normal for the country and jump-start a TV ad sales marketplace that has been reeling since March.

In the Time of Coronavirus, Online Fitness Platform Obé Has Its Moment

But even for a brand designed for remote use, some pivoting is required.

Born During the Great Depression, Fritos Is Once Again Homebound Americans’ Snack of Choice

The familiar all-American Fritos corn chip is providing a 'sense of reassurance and comfort' during the pandemic.

What Is the Future of Ad Schools?

As programs adapt to a virtual learning environment, students, too, try to find a way forward.

Restaurants Look to Architectural Design to Attract Customers

Barcelona Wine Bar, Bartaco and Torchy's Tacos are three fast-growing restaurant brands finding ways to stand out visually.

10 Directors Who Are Advancing Ads, Film and Interactive Experiences

These directors have visual storytelling on lock.

11 Global Creative Leaders Shaping the World’s Most Inventive Marketing

Adweek's Creative 100 honors worldwide talent in a year that has brought the Earth together.

How Ramy Youssef, Creator of the First Series About a Muslim-American Family, Reinvented TV

Ramy Youssef discusses keeping audiences on their toes, his creative approach and making a show about faith.

11 of Today’s Most Creative Celebrities and Influencers

From emerging superstars to enduring creators, meet the A-listers on this year's Creative 100.

Consumers Crave Leadership and Expertise, and Marketers Need to Adapt

Many brands and agencies have been harnessing the power of the populist movement to shape and build their growth plans—that is, until Covid-19 arrived.